That's why I do things differently! If we only hold assemblies, we won't be effective. But adding in my HERO Mastermind, is the secret sauce!
The classic approach — pile kids into an auditorium and lecture them on the dangers of bullying, perhaps including a sad story about its effects along the way — doesn't appear to really work.
Some researchers believe that the reason it doesn't work is that students, like people in general, don't really take their cues for how to behave from authority figures — they take them from their peers.
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